Our client, Talent Rover (www.talentrover.com) has just released their newest product to accompany their platform: Communities. In a recent blog post their COO, Brandon Metcalf, talked about the massive opportunity this product represents to his industry. With the advent of these specialized hubs, we foresee Communities coming to every industry, helping to create data and foster relationships.
Facebook is a great marketing and PR medium where you could build brand loyalty among your customers and prospects constantly. However, it is also a place where you could destroy your brand unintentionally. Hence, be aware of these 10 common marketing mistakes while marketing your business Facebook Page.
Facebook is a great marketing and PR medium where you could build brand loyalty among your customers and prospects constantly. However, it is also a place where you could destroy your brand unintentionally.
It’s not uncommon for me to see a startup business plan “mission” to be the “premier brand” for their product, yet their marketing budget in the financials is trivial. This combination will almost certainly get your plan tossed by potential investors, who understand all too well the need and cost for marketing in today’s environment.
From the very first days of the web, people have speculated that discovery will eventually kill the homepage. The reasoning goes that as online discovery becomes more sophisticated at understanding semantic requests, it will suggest more specific results. In the end, the semantic web will take people directly to relevant sub-pages and bypass the homepage, making it irrelevant. That may be exactly what has happened to the New York Times. Since 2011, their number of homepage visitors has dropped by more than half.
Don't discount the importance of quality design at a large scale. Reach your audience with oversized environmental graphics! This is an example of a recent design we produced for our clients at NETbilling (www.NETbilling.com) at a recent trade show in New Orleans. We produced four panels for the hotel entrance doors (both outter and inside lobby), making NETbilling the most visible attendees at the event.
It’s been said before: Brands are missing the mark when it comes to engaging customers in a meaningful way. What remains unclear for many marketers is how to be successful. Beyond the obvious role that stale content plays, customers are not having positive experiences when interacting with certain brands.
Link juice is a colloquial term in the SEO world that refers to the power or equity passed to a site via links from external or internal sources. This power is interpreted as a vote of recommendation toward your site and is one of the most important factors in determining your site’s search ranking.
We’ve heard it over and over, "link building is dead” (or severely disabled). But, we suggest it has merely undergone a sea change in 2013. What would garner traffic in recent years isn’t working anymore. Google algorithms have become savvier at separating links it considers high-quality from those that invite a drop-kick in rankings. The idea is to make it more difficult to manipulate search engine results, but some honest efforts are being slapped, too. So where does this leave your local business SEO strategy?