Blog

11
Aug
Taylor's picture

How to Protect Your Business from Friendly Fraud

Fraud and chargebacks have always been a problem for online merchants and continue to go on the rise and be a major concern for merchants, payment processors, and card brands. Learn about the increasing rates of “friendly” fraud and how merchants can effectively combat it with integrated tools provided by NETbilling.

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25
Apr
Brandon's picture

The Dawn of Communities in the Recruitment & Staffing Industry

Our client, Talent Rover (www.talentrover.com) has just released their newest product to accompany their platform: Communities. In a recent blog post their COO, Brandon Metcalf, talked about the massive opportunity this product represents to his industry. With the advent of these specialized hubs, we foresee Communities coming to every industry, helping to create data and foster relationships.

From the post:

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16
Jun
Taylor's picture

10 Mistakes to Avoid on Facebook

Facebook is a great marketing and PR medium where you could build brand loyalty among your customers and prospects constantly. However, it is also a place where you could destroy your brand unintentionally. Hence, be aware of these 10 common marketing mistakes while marketing your business Facebook Page.

Facebook is a great marketing and PR medium where you could build brand loyalty among your customers and prospects constantly. However, it is also a place where you could destroy your brand unintentionally.

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13
Jun
Brandon's picture

Funding Your Marketing Budget

It’s not uncommon for me to see a startup business plan “mission” to be the “premier brand” for their product, yet their marketing budget in the financials is trivial. This combination will almost certainly get your plan tossed by potential investors, who understand all too well the need and cost for marketing in today’s environment.

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02
Jun
Brandon's picture

Do Companies Need Homepages Anymore?

From the very first days of the web, people have speculated that discovery will eventually kill the homepage. The reasoning goes that as online discovery becomes more sophisticated at understanding semantic requests, it will suggest more specific results. In the end, the semantic web will take people directly to relevant sub-pages and bypass the homepage, making it irrelevant. That may be exactly what has happened to the New York Times. Since 2011, their number of homepage visitors has dropped by more than half.

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21
May
Danielle's picture

High-Impact Environmental Graphics

Don't discount the importance of quality design at a large scale. Reach your audience with oversized environmental graphics! This is an example of a recent design we produced for our clients at NETbilling (www.NETbilling.com) at a recent trade show in New Orleans. We produced four panels for the hotel entrance doors (both outter and inside lobby), making NETbilling the most visible attendees at the event.

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16
Apr
Julie's picture

Increasing Customer Engagement

It’s been said before: Brands are missing the mark when it comes to engaging customers in a meaningful way. What remains unclear for many marketers is how to be successful. Beyond the obvious role that stale content plays, customers are not having positive experiences when interacting with certain brands.

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21
Mar
Brandon's picture

Link Juice: The What + How

What is Link Juice?

Link juice is a colloquial term in the SEO world that refers to the power or equity passed to a site via links from external or internal sources. This power is interpreted as a vote of recommendation toward your site and is one of the most important factors in determining your site’s search ranking.

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