Blog

25
Feb
Brandon's picture

Creating Online Ads That Work

Online display advertising continues to grow at a rapid pace. By 2017, Forrester Research anticipates that the online advertising market will reach $28 billion, with 17% annual average growth over the next five years. Online display advertising is growing because it’s working. It offers a unique combination of reach and targeting. Online display has extensive reach, because it enables marketers to serve ads to a select audience no matter where that audience travels on the Web. And it offers precise targeting, because of the availability of data on Internet users.

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21
Feb
Julie's picture

Facebook Relationship Status: An Advertising Tool

Facebook is upping its game when it comes to targeted advertising. The online networking service knows a lot about its users, and it's putting that personal information to use for its advertisers.

The new targeting features now include those who have updated their relationship statuses (e.g., in a domestic partnership, in a civil union, etc.). Additionally, advertisers can target by recently changed life events within specific periods of time (e.g., new relationship status, newly engaged and newlywed, the latter two within three or six months, or one year).

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12
Feb
Brandon's picture

Online Writing with Clarity

Online writing may include blogging, marketing copy, website or newsletter content and they all share the need for clarity. One of the first things we learn about writing online is we have seconds to capture a reader and their attention span is short. Clear, concise writing wasn’t invented online, however, it has always been taught to writers as a best practice. Long before the Internet, George Orwell said, “If it is possible to cut a word out, always cut it out.” 

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05
Dec
Danielle's picture

Duplex Printing

You might think printing techniques and options never change, but you'd be wrong. In particular, the latest trend for business cards is duplexing. This process, as featured the RE/LABLD business cards above, features a finished stock triple the weight (260 lb. weight) of a typical business card with a stricking seam of color along the edge. The quality of the card is unmatched and makes a remarkable first impression.

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12
Nov
Danielle's picture

Typhoon Yolanda Relief

We don't normally post non-business news, but when disaster strikes, we all need to help out. Typhoon Yolanda has devastated the Philippines, with thousands killed and millions left without the most basic necessities.

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10
Nov
Danielle's picture

Your Guide to Tumblr Subcultures

On Tumblr, users can post a huge variety of content and media. So, it's no surprise the social blogging platform hosts wildly diverse communities. Some of these groups are so big and so active they become subcultures in their own right. They take over tags, earn thousands of reblogs and even create dedicated blogs entirely dedicated to one, very specific subject.

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